Strategy & Management

Developing a campaign plan will help you stay organized. Writing that plan is one of the first steps you should complete after deciding to run for office. In fact, some candidates might work with a team to write a plan before they even decide to run. Strive Strategies work with you to build the following pieces of that plan.

Strategy & Management

Developing a campaign plan will help you stay organized. Writing that plan is one of the first steps you should complete after deciding to run for office. In fact, some candidates might work with a team to write a plan before they even decide to run. Strive Strategies work with you to build the following pieces of that plan:

Strategic Summary

This is a brief summary at the beginning of your campaign plan that gets to the heart of your campaign’s goals and describes the campaign’s strategy.

Vote Goal

Your vote goal is simple – it’s the number of votes it will take you to win your campaign. Make sure you account for potential future challenges whether in a small or large field.

Targeting

Targeting outlines where you need to market yourself to win—which doors you need to knock on, which voters you need to call, who will become your persuasion targets, and which voters need an extra push on election day.

Timeline

Your timeline is a critical piece of your political campaign plan. When will you announce? When will you send press releases? When is your call-time scheduled? When will you send fundraising or update emails? When will you start spending money on paid media? We’ll help you answer all of these questions in your timeline.

Message

Your political campaign plan should strongly feature your message, which serves a general overview of why you are running and what you will do if elected. This will become the compass we follow to find success for your campaign.

Paid & Earned Media

Here you’ll want to outline how you will spend your money on paid media. Also, you’ll want to lay out how you will generate free, earned media and who will serve as your voice for the media when reporters call.

Field

Your voter contact and Get Out the Vote (GOTV) strategy are another crucial part of your campaign. It should outline how you will reach voters – whether by canvassing, phones, direct mail, digital, etc. Knowing your field helps you save money when marketing yourself.

Budget & Fundraising

Two of the most important components of your political campaign plan, budget and fundraising are a general plan for your fundraising goals. Linked to these goals should be your campaign budget (we recommend several that reflect different amounts), which is a month-by-month plan of what money you need to spend and where you need to spend it.

Campaign Team

Your campaign team will serve to develop this plan with us. Building the right team for everything from campaign planning to execution can make the win possible.