Digital Marketing Is All About Platforms
Digital marketing is all about broadcasting your message to potential supporters online and then capturing their resulting enthusiasm. By utilizing a combination of digital platforms including websites, email, social media and advertising, we can ensure that your message is in front of the best possible audience. By earning a viewers attention, we are able to direct them into workflows that achieve our strategic goals such as earning sales, donations, email list sign ups, social media sign ups or any other metric as required by the client.
Once a solid digital foundation and strategy has been established, it is time to drive traffic to your properties. Although a correct digital strategy will ensure everything is set up to encourage maximum organic traffic, it is often necessary to use various paid advertising in order to increase visitors to your website or social media as well as views of your visual media. We provide a smart combination of targeted CPC and CPM options across the most common social media platforms such as Google, Twitter and Facebook as well as access to hundreds of thousands of the most premium websites on the internet.
Our advanced ad targeting methods include both geolocated and IP based /to ensure that only the most viable universes are targeted in our media buys. Smart targeting saves our customers time and money by ensuring ads are sent to only the most qualified viewers and not simply shotgunned out at people with little interest.
Your website is the foundation
Your digital efforts have a goal and whether that goal is to sell a product, to raise awareness, to drive sign ups, or something else, it takes a website that represents your brand well with a clear message and strategy to achieve these desired visitor outcomes.
Recently, it has been trendy to abandon websites - and more horrifically email lists - in favor of social media platforms like twitter and facebook. The sheer volume of traffic combined with the sticky nature of these networks is undeniable. Unfortunately, in an age of increasing digital censorship, deplatforming and ever shifting language standards, smart marketers understand the value of building properties that can not arbitrarily be shut off, banned, otherwise hidden by the platforms on which they reside. Can you afford to be silenced?
A website is your own platform through which thoughtful and targeted workflows (commonly referred to as funnels) can be built and deployed to achieve your goals. Common workflows include converting site traffic into: sales, donations, volunteers, email sign ups, or even just general inquiries.
It is important to have a property where you maintain complete control of your brand, look, message, and data. This is why a professional website is the foundation of any serious campaign.
Social media amplifies the message
There are reportedly 257 million social media users in the United States. Simply put, social media draws bilions of views and drives huge amounts of traffic. Social media allows brands to connect and create conversations directly with supporters and detractors alike. As a result, this marketing channel creates many exciting opportunities while also posing new and complicated risks. It is important to create a thoughtful social media strategy that maximizes opportunities while mitigating the associated risks.
Social media driven interactions are an amazing opportunity to build support and loyalty among your audience. In order to encourage these positive interactions, care must be put into creating content that connects with viewers on an authentic personal level. Understanding that not everyone has time or resources to actively manage social media, post scheduling can be utilized to maintain active social media presences. There is no replacement for human conversations but clever utilization of grabby custom content like polls, images, infographics and videos will bring your social media to life.
When a cohesive messaging strategy is combined with a plan of execution and some great original ideas, the results can be incredible.
The money is in the list
There is no better way to market than direct email.
Advertising Drives The Views
Since 2007, Strive has used multiple research methods to help candidates and organizations successfully navigate their objective.
With a proven record of outcome-shaping research, a sophisticated approach to strategy, and an understanding of how to conduct reliable research our clients can act on, we find the answers our client’s need to hold the winning edge.
Our services include developing and testing the effectiveness of messages for clients to use in their campaign, testing language for ballot initiatives or policy ideas, measuring reactions to advertising, and determining where our clients need to focus their resources to have the most impact.